Business Strategy Essay Example | Topics and Well Written Essays - 3500 words - 1

Business Strategy - Essay Example The reputation of the university is based upon its volume, immense growth and diverse student base as well as academic and research excellence. The present growth strategy of the university was formulated as a result of the changing policies of the UK government. Looking at the emerging growth of educational sector and changing trends in education business; the university has decided to adopt a sustainable strategy. The growth strategy will include internalization of the university and reaching a distinctive position in research and academic excellence within 2015 (â€Å"Operations and Activities†). The objective of the organization thrusts in creativity and academics. From the strategy map of Leeds University, it is very clear that internalization of university is the main aim of the strategy map. The university has always maintained a trustworthy image. Banking on the equity of the brand Leeds, three growth strategies have been determined, in order to achieve the goals of th e strategy map formalized by the university. 1. Embedding internalization into the core activities of the university. The rationale behind internationalization strategy is to maximize the contribution and alignment of the international activities with the core academic and organizational mission. The strategic ambition of the university is to become one of the top known and respected universities in the world. To fulfil this strategic vision, internalization of the core academic activities should be a priority. In order to achieve this objective, the university will have to establish strategic management groups to look after the governance and well as overall marketing plan of the university (Enders 361-382). These facilities will ensure that proper coordination is achieved between the academic as well as professional and marketing departments and the individual objectives are aligned with the objectives of the organization. The strategic team should keep a track on the changing tre nds in education and as well as student preferences in terms of choice of academics and courses. This will indicate the changing preference of international students and thus, the university can upgrade its courses according to the latest trends. 2. International recruitment The university has been very successful in recruiting international students and has been boasting a large volume of international students. Thus it is very important that the organization sustains its position in the international education market (â€Å"Internationalization Strategy†). This can be achieved by establishing a platform where sustained marketing strategies are prepared to keep attracting international students. Though increasing international recruitment will be an important part of the strategy, the university should also focus into creating the right mix of students in the international segments. This will not only help in achieving a diversified mix of students, but will also avoid any f ormation of racial or ethnic groups (Croft 1-10). Strategic international recruitment will also help in increasing the overall performance of the university as top students from international locations will be invited to pursue different courses in the university. In order to define the right mix and volume of international students, the university can opt for external benchmarking and previous experience of international recruitment. While external benchmarking will help in expanding the mindset of the management, previous

Business ethics Research Paper Example | Topics and Well Written Essays - 2000 words

Business ethics - Research Paper Example Marketing mixes have several areas and are critical in setting up the strategies that are ideal to manage the dynamic environmental effects of the target market. In almost all circumstances, market mixes are inter-connected, interdependent, and they also bring together numerous factors. Marketing mix is often explained under the 4ps (Product, Price, Place, and Promotion) which put together, the 4ps produce a set of manageable strategic marketing gears that an organization puts together to attain the desired response in the objective market (Kotler, 2003). Product; a product is anything that can be presented to a market to meet the needs and wants of a certain market. Products generally refer to physical goods, services, persons, places, firms or even ideas. In a deeper sense, a product is not a necessarily a physical item but an awareness of the buyer or the person who uses it. Product therefore denotes the contentment of the client rather than a physical good. Goods are elements of consumer satisfaction; marketing mix is the method or tool that constitutes this customer satisfaction (Doyle, 2000). Place; place denotes the circulation avenues that an organization uses to communicate its own physical products or services to the final user of that product. The distribution of an organization products refers to the ‘When’ ‘Where’ and ‘How’ a service or availed to the user. For organizations that provide services, the ‘When’ denotes the time frame in which the service is offered. ‘Where’ denotes the location of the particular services while ‘How’ depicts the nature of supply (Doyle, 2000). Price; price is a flexible and principal element, which establishes the returns/profitability/market share for the company. From the perspective of a client, price is a determinant factor since most consumers’ first look at the price